Bringing Your Brand to Life Through Colour, Texture & Fabric Choices

First impressions happen in seconds and in the workplace, design plays a huge role in shaping them. From the moment a client walks through your door, they’re subconsciously absorbing your brand through colour palettes, textures, and fabric finishes. These choices don’t just influence aesthetics – they affect mood, comfort, and even productivity.

In this guide, we explore how to use colour, texture, and fabric strategically to create a workplace that not only looks great but tells your brand’s story.

Why Colour is More Than Just a Design Choice

Colour psychology is a powerful tool in commercial interiors.

• Warm tones (reds, oranges, yellows) create energy and encourage interaction.
• Cool tones (blues, greens) promote calm, focus, and trust.
• Neutrals act as a versatile base and keep spaces timeless.

Pro tip: Align your main palette with your brand colours, but balance them with neutrals to avoid overwhelming the senses.

Texture: The Unsung Hero of Workplace Design

Texture adds depth and tactility, transforming a flat, one-dimensional space into an environment that feels engaging and layered.

• Soft finishes (velvets, boucle, acoustic felt) add warmth and comfort.
• Natural finishes (wood grain, stone, cork) bring biophilic benefits and reduce the clinical feel.
• Contrasts between smooth and rough textures can make spaces feel more dynamic.

Tip: In open-plan offices, textured wall panels or upholstered booths can double as acoustic solutions.

Fabric Choices: Durability Meets Design

Fabrics in commercial interiors need to be as practical as they are beautiful.

• Look for high Martindale rub counts to ensure longevity in high-traffic areas.
• Opt for stain-resistant and bleach-cleanable fabrics in busy, collaborative spaces.
• Mix tonality (light, dark, mid-tone fabrics) to keep areas visually interesting and easy to maintain.

Telling Your Brand Story Through Materials

Every surface is an opportunity to reflect your identity:

• Reception seating in brand colours subtly reinforces recognition.
• Bespoke fabric prints or stitched logos on upholstery add a premium, personalised touch.
• A palette inspired by your logo or product offering creates cohesion from website to workplace.

Future-Proofing Your Space

Trends change, but your brand remains.

• Choose timeless base tones for fixed elements (flooring, desks).
• Layer in on-trend fabrics and colours in items that can be updated over time, like cushions, chairs, or wall graphics.

Colour, texture, and fabric are more than decorative details – they’re tools to communicate your brand, influence mood, and shape how people experience your workplace. By weaving them together intentionally, you can create an environment that feels authentic, functional, and memorable.